Enriched with your first-party data and deep contextual awareness. Unlock growth opportunities and eliminate unprofitable spend.
Trusted by brands investing in smarter paid search™
The Catalyst Audit is accretive by design. Each cycle layers deeper context, tighter confidence, and sharper recommendations on top of everything that came before.
Most campaign reports treat revenue as a proxy for profit. While directionally helpful, the story changes when you account for COGS, churn, and CLV.
When relying on platform-provided attribution data without cross-referencing to a source of truth, campaigns can quickly grow unprofitable without it becoming obvious.
Bid strategies shift, budgets reallocate, audience targeting evolves. Without an adaptive, self-referencing changelog, last month's performance has no explanation.
Campaign ROAS
3.3x
When your blended gross margin of 67% is considered, your actual ROAS for this campaign is 2.21x.
Margin-Adjusted ROAS
Daily budget reduced
$150 → $95 −37%
Switched to Target CPA
Manual CPC → tCPA $28.00
In-market segment added
Home & Garden · Observation
RSA headline rotation updated
4 headlines · 2 descriptions
Plans from $55/month. Cancel anytime.
Analytical Methodology
Most audit tools give you a single confidence indicator. A score, a color, a thumbs-up. Trellis measures three independent dimensions before a recommendation reaches your report: the statistical weight of your conversion data, the longitudinal depth of your audit history, and the richness of the business context you've connected, from gross margin through attribution-verified orders to SKU-level product costs. All three must clear their thresholds. If any falls short, the audit tells you exactly what's missing and what to connect next.
Every claim in a Trellis audit is tagged with its evidence basis: measured fact, statistical inference with confidence range, projection with stated assumptions, or insufficient data. You always know what's grounded and what's estimated. This is not a generated summary. It is a structured analysis built on statistical modeling, deep learning, and your actual business economics, tuned to your account's maturity, history, and margin profile.
Every significant recommendation includes the strongest case for not following it. Not as a disclaimer, but as part of the methodology. A recommendation that hasn't survived its own counter-argument isn't ready for yours.
Say goodbye to generic reports. Trellis adds meaningful context, with personalized recommendations based on your business goals. No more manual CSV parsing, generic AI feedback, or presumptions and guesses.
Trellis applies your actual gross margin to every campaign. You see which spend is genuinely profitable after product costs and where your budget is working hardest.
Every audit investigates account structure, bid history, and performance trends together. It explains what's driving results and whether the data supports a change.
Recommendations include the case for and against each change. Log what you changed and why; next month's audit knows what happened and starts where this one left off.
Running your own ads across 1-2 platforms
Trellis gives you confidence in minutes, not hours. Every audit tuned to your margins.
In-house marketer accountable to leadership
Connect spend to real business outcomes. Cross-platform visibility with longitudinal tracking.
Managing ads across multiple client accounts
Every audit follows the same methodology, tuned to each client's business. Scale with confidence.
A Shopping campaign reporting 3.1× ROAS appeared to be a top performer. The audit overlaid SKU-level margins and revealed the campaign was heavily weighted toward promotional products — contribution margin was well below the account average. What looked profitable at the platform level was operating near break-even after actual product costs.
COGS-Adjusted Profitability
CPC doubled over six days with no explanation in the platform UI. The changelog traced the shift to a bid strategy change followed by a device modifier adjustment two days later. The audit connected the configuration change to the performance collapse — cause and effect, with timestamps. The platform shows what happened; the changelog shows why.
Changelog-Driven Trend Detection
Google Ads reported 197 conversions for a campaign over 30 days. Cross-referencing against first-party order data with UTM attribution revealed 150 verified purchases — a 24% over-count from the platform blending paid and organic Shopping clicks. The audit recalculated CPA against verified conversions only.
Attribution Verification
A set of branded keywords flagged for removal during routine account hygiene appeared to be waste. The audit revealed that close-variant matching on those terms was carrying 60% of the core campaign's actual conversions. The "cleanup" action would have eliminated the campaign's most efficient conversion path.
Hidden Value Detection
A freelance PPC audit costs $400–$1,200. Trellis starts at $69/month.
Solopreneur
At $5K/month ad spend, one recommendation saves $250 — 3.6× ROI in month one.
Optional add-ons
E-commerce Business
Changelog and datamart create 6 months of decision history that exists nowhere else.
Optional add-ons
Marketing Agency
per account / 3-account minimum
Same methodology across every client. Audits that took hours now take minutes.
Not ready to subscribe? Start with a single audit — $29
Need extra audits? Prepaid packs available: 1 for $15 · 3 for $39 · 5 for $59
Every recommendation requires at least two measured data points from your account. Each one includes the evidence, a risk score (1–5), the strongest counter-argument, and a monitoring plan with specific thresholds. Recommendations are gated by confidence tiers — if a campaign has fewer than 15 conversions, Trellis says 'not enough data' rather than guessing. Every claim is labeled: [FACT] for measured data, [PROJECTED] for estimates with stated assumptions, [INFERRED] for patterns that need more evidence.
Trellis connects to your ad platforms via OAuth — the same authorization method used by Google and Microsoft themselves. The connection is read-only: Trellis pulls performance data for analysis but never modifies bids, budgets, or campaign settings. Your business economics (margins, targets, costs) are encrypted at rest and isolated per account. No data is shared between clients.
Three things your ad platform dashboard won't surface: whether campaigns are profitable after actual product costs (not just revenue), whether platform-reported conversions match your real orders, and what specific configuration changes caused performance shifts. A campaign showing 3× ROAS might be operating near break-even once you factor in product margins. Trellis catches that; the platform UI never will.
Connect your ad platform (OAuth, under 2 minutes), enter your blended gross margin (one number), and run your first audit. Most accounts see their first scored report within 5 minutes of signing up. No CSV uploads required. No technical configuration. Monthly billing with no contracts — cancel anytime.
Trellis works for anyone running Google Ads or Microsoft Ads who wants to understand profitability — from solopreneurs managing $3K/month in ad spend to agencies managing $2M+ across 20 client accounts. The methodology scales: the same confidence tiers, estimation policy, and evidence standards apply whether you're running one campaign or fifty.
