Enriched with your first-party data and deep contextual awareness. Unlock growth opportunities and eliminate unprofitable spend.
Trusted by brands investing in smarter paid search™
The Catalyst Audit is accretive by design. Each cycle layers deeper context, tighter confidence, and sharper recommendations on top of everything that came before.
Most campaign reports treat revenue as a proxy for profit. A campaign with a 4x ROAS can lose money at 35% gross margin. Without your actual product costs in the equation, the numbers look fine while the business bleeds margin.
Campaign ROAS
3.3x
After 67% margin: 2.21x
After COGS
Trellis applies your actual gross margin to every campaign. You see which spend is profitable after product costs — not just what the platform reports. Conversions are cross-referenced against your real order data.
COGS-adjusted profitabilityEvery recommendation passes a statistical confidence gate before it reaches you. If the data doesn’t support a change, Trellis says so rather than filling pages with low-confidence suggestions. And every significant recommendation includes the strongest case against acting on it, so you understand both sides of the decision before you commit.
Confidence-gated recommendationsTrellis connects every bid strategy adjustment, budget shift, and campaign structure change to its measured outcome. At month one it’s a log. At month six it’s a record of what worked, what didn’t, and what to try next.
Changelog-driven insightPlans from $55/month. Cancel anytime.
Analytical Methodology
Most audit tools give you a single confidence indicator. A score, a color, a thumbs-up. Trellis measures three independent dimensions before a recommendation reaches your report: the statistical weight of your conversion data, the longitudinal depth of your audit history, and the richness of the business context you've connected, from gross margin through attribution-verified orders to SKU-level product costs. All three must clear their thresholds. If any falls short, the audit tells you exactly what's missing and what to connect next.
Every claim in a Trellis audit is tagged with its evidence basis: measured fact, statistical inference with confidence range, projection with stated assumptions, or insufficient data. You always know what's grounded and what's estimated. This is not a generated summary. It is a structured analysis built on statistical modeling, deep learning, and your actual business economics, tuned to your account's maturity, history, and margin profile.
Every significant recommendation includes the strongest case for not following it. Not as a disclaimer, but as part of the methodology. A recommendation that hasn't survived its own counter-argument isn't ready for yours.
Say goodbye to generic reports. Trellis adds meaningful context, with personalized recommendations based on your business goals. No more manual CSV parsing, generic AI feedback, or presumptions and guesses.
Trellis applies your actual gross margin to every campaign. You see which spend is genuinely profitable after product costs and where your budget is working hardest.
Every audit investigates account structure, bid history, and performance trends together. It explains what's driving results and whether the data supports a change.
Recommendations include the case for and against each change. Log what you changed and why; next month's audit knows what happened and starts where this one left off.
Revert bid strategy on Shopping | Kitchen from Maximize Conversions to Target ROAS 380%.
The Maximize Conversions strategy has run for only 11 days. Seasonal traffic patterns could partly explain the CPA increase. However, CUSUM changepoint analysis dates the regression to the strategy switch, not the seasonal onset 4 days later. The decision flips if seasonal variance accounts for more than 40% of the observed increase.
scale_winners_v3 Who it’s for
Every audit applies your actual gross margin, validates platform-reported conversions against your order data, and delivers confidence-gated recommendations with the counter-argument included. The report reads like a specialist’s assessment — because the methodology behind it is one.
Whether you’re running your own ads or managing a portfolio of client accounts, Trellis calibrates the depth, focus, and recommendations to your situation. One methodology. Adapted to how you work.
$500–$3K/mo ad spend
Clear answers without the spreadsheet.
See which campaigns are actually profitable after product costs. Every audit is tuned to your business economics — not just what the platform reports. Less time in dashboards, more confidence in every decision.
Start with a one-time audit$3K–$30K/mo ad spend
The report your leadership will actually read.
Connect ad spend to the revenue that matters to your business. Track how campaigns, bids, and budgets evolve over time — and what each change produced. Phased recommendations grounded in best practices and your actual data.
See Growth plan3–20 client accounts
Same rigor, every client, every time.
Every audit follows the same methodology, tuned to each client’s business. Manage more accounts with confidence — consistent insight across every account you manage, without scaling your team.
See Agency pricingNear break-even after product costs
The margin story the platform doesn’t tell.
A Shopping campaign reporting 3.1× ROAS appeared to be a top performer. The audit overlaid SKU-level margins and revealed the campaign was heavily weighted toward promotional products — contribution margin was well below the account average. What looked profitable at the platform level was operating near break-even after actual product costs.
Cause traced to two config changes
Every change tracked to its measured outcome.
CPC doubled over six days with no explanation in the platform UI. The changelog traced the shift to a bid strategy change followed by a device modifier adjustment two days later. The audit connected the configuration change to the performance collapse — cause and effect, with timestamps. The platform shows what happened; the changelog shows why.
150 verified from 197 reported
Platform numbers checked against your actual orders.
Google Ads reported 197 conversions for a campaign over 30 days. Cross-referencing against first-party order data with UTM attribution revealed 150 verified purchases — a 24% over-count from the platform blending paid and organic Shopping clicks. The audit recalculated CPA against verified conversions only.
Critical conversion path preserved
The audit caught what routine hygiene would have killed.
A set of branded keywords flagged for removal during routine account hygiene appeared to be waste. The audit revealed that close-variant matching on those terms was carrying 60% of the core campaign’s actual conversions. The “cleanup” action would have eliminated the campaign’s most efficient conversion path.
A freelance PPC audit costs $400–$1,200. Trellis Core starts at $99/month billed annually.
At $5K/month ad spend, one recommendation saves $250 — nearly 2× ROI in month one.
Optional add-ons
Changelog and datamart create 6 months of decision history that exists nowhere else.
Optional add-ons
per account / 3-account minimum
Same methodology across every client. Audits that took hours now take minutes.
Not ready to subscribe? Start with a single audit — $249
Need extra audits? Prepaid packs available: 1 for $25 · 3 for $59 · 5 for $89
Every recommendation requires at least two measured data points from your account. Each one includes the evidence, a risk score (1–5), the strongest counter-argument, and a monitoring plan with specific thresholds. Recommendations are gated by confidence tiers — if a campaign has fewer than 15 conversions, Trellis says 'not enough data' rather than guessing. Every claim is labeled: [FACT] for measured data, [PROJECTED] for estimates with stated assumptions, [INFERRED] for patterns that need more evidence.
Trellis connects to your ad platforms via OAuth — the same authorization method used by Google and Microsoft themselves. The connection is read-only: Trellis pulls performance data for analysis but never modifies bids, budgets, or campaign settings. Your business economics (margins, targets, costs) are encrypted at rest and isolated per account. No data is shared between clients.
Three things your ad platform dashboard won't surface: whether campaigns are profitable after actual product costs (not just revenue), whether platform-reported conversions match your real orders, and what specific configuration changes caused performance shifts. A campaign showing 3× ROAS might be operating near break-even once you factor in product margins. Trellis catches that; the platform UI never will.
Connect your ad platform (OAuth, under 2 minutes), enter your blended gross margin (one number), and run your first audit. Most accounts see their first scored report within 5 minutes of signing up. No CSV uploads required. No technical configuration. Monthly billing with no contracts — cancel anytime.
Trellis works for anyone running Google Ads or Microsoft Ads who wants to understand profitability — from solopreneurs managing $3K/month in ad spend to agencies managing $2M+ across 20 client accounts. The methodology scales: the same confidence tiers, estimation policy, and evidence standards apply whether you're running one campaign or fifty.