Docs
Learn how Trellis works
Methodology, evidence standards, and the reasoning behind every audit finding.
Why Trellis
What a structured audit surfaces that dashboards and chatbots miss.
- Catalyst Audit vs. Platform Dashboards Why a Catalyst Audit gives you a clearer picture than Google Ads or Microsoft Ads dashboards alone.
- Catalyst Audit vs. AI Chatbot Analysis Why a structured audit pipeline produces better insight than uploading screenshots to a chatbot.
- Attribution and Data Quality How Catalyst verifies conversion data in three layers: tracking validation, source attribution, and attribution intelligence.
How it works
The methodology behind every Catalyst Audit finding and recommendation.
- Reading Your Audit Report How to read data labels, confidence tiers, quality scores, and recommendations in your Catalyst Audit report.
- Business Context and Your Economics How your margins, targets, seasonality, and customer economics are woven into every audit recommendation.
- Audit Evidence and Citations Every recommendation cites its evidence. Here is how Catalyst sources, vets, and applies industry references.
- How the Three Audit Types Work Together Account Sync profiles your account, a Catalyst Audit analyzes performance, and an Investigation answers a specific question. Here is how they work and compound.
When and why
Timing, cadence, and evaluation windows for ad account changes.
- Choosing the Right Audit Timeframe What each Catalyst Audit date range reveals, when to use each timeframe, and why audit frequency matters more than window length.
- Testing Timelines and Evaluation Windows How long each type of account change needs before you can draw meaningful conclusions — backed by Google and Microsoft documentation.