Solopreneur
Running your own ads across 1-2 platforms
- Hours lost in CSVs
- Revenue shown, not profit
- No time to track what changed
Trellis gives you confidence in minutes, not hours. Every audit tuned to your margins.
Ad insight, tuned to your business
Discover valuable insight into your paid search campaigns — enhanced by your first-party data.
Trellis enriches every audit with your actual business economics — so recommendations are grounded in what matters to you, not just what the ad platform reports.
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Phased recommendations
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Confidence-tiered insights
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First-party enriched
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Attribution-verified
Campaign performance looks different when you factor in what the product actually costs.
- 68% average contribution margin
- Most campaign reports show revenue. The story changes when you account for the 32% that goes to product cost, shipping, and fulfillment.
- 3× ROAS looks profitable
- A 3× return on ad spend sounds strong — until you calculate the contribution margin on what was actually sold. Some high-ROAS campaigns break even.
- Week over week campaigns change silently
- Bid strategies shift, budgets reallocate, audience targeting evolves. Without a changelog, last month's performance has no explanation.
Three layers of insight, delivered as one audit.
- 01
Connect your business data
Your product costs, margins, and order economics join your campaign data — so every metric reflects what the product actually costs to make and ship.
- 02
Track how campaigns evolve
Bids, budgets, targeting, and ad copy changes are logged automatically. Every shift has a timestamp and context — no more guessing what changed.
- 03
Act on phased recommendations
Each audit delivers prioritized, confidence-tiered recommendations grounded in your actual data. High-confidence actions first, exploratory tests second.
Depth where it matters.
0% SKU-level margin coverage
COGS-Adjusted Profitability
Every campaign metric is adjusted for actual product cost, shipping, and fulfillment. Revenue that looks strong at the platform level gets re-evaluated against what the product actually costs — down to the SKU.
Every change logged with timestamp and context
Longitudinal Change Tracking
Bid strategy shifts, budget reallocations, audience adjustments, ad copy edits — Trellis tracks each change automatically. When performance shifts, the changelog shows exactly what preceded it.
0 unified view, independent analysis
Cross-Platform Visibility
Google Ads and Microsoft Ads data analyzed side by side, each on its own terms. No blended averages that hide platform-specific patterns. One audit, clear per-platform insight.
Built for how you work.
Small Business
In-house marketer accountable to leadership
- Can't connect spend to revenue leadership cares about
- Changes go untracked
- Multiple platforms, no full picture
Connect spend to real business outcomes. Cross-platform visibility with longitudinal tracking.
Marketing Agency
Managing ads across multiple client accounts
- Audit reports take hours per client
- Inconsistent methodology
- More accounts, same headcount
Every audit follows the same methodology, tuned to each client's business. Scale with confidence.
What audits uncover.
A Shopping campaign reporting 3.1× ROAS appeared to be a top performer. The audit overlaid SKU-level margins and revealed the campaign was heavily weighted toward promotional products — contribution margin was well below the account average. What looked profitable at the platform level was operating near break-even after actual product costs.
COGS-Adjusted Profitability
CPC doubled over six days with no explanation in the platform UI. The changelog traced the shift to a bid strategy change followed by a device modifier adjustment two days later. The audit connected the configuration change to the performance collapse — cause and effect, with timestamps. The platform shows what happened; the changelog shows why.
Changelog-Driven Trend Detection
Google Ads reported 197 conversions for a campaign over 30 days. Cross-referencing against first-party order data with UTM attribution revealed 150 verified purchases — a 24% over-count from the platform blending paid and organic Shopping clicks. The audit recalculated CPA against verified conversions only.
Attribution Verification
A set of branded keywords flagged for removal during routine account hygiene appeared to be waste. The audit revealed that close-variant matching on those terms was carrying 60% of the core campaign's actual conversions. The "cleanup" action would have eliminated the campaign's most efficient conversion path.
Hidden Value Detection
Insight that pays for itself.
A freelance PPC audit costs $400–$1,200. Trellis starts at $69/month.
Monthly
Annual
Save ~20%
Solopreneur
Starter
$69 /mo
At $5K/month ad spend, one recommendation saves $250 — 3.6× ROI in month one.
- 1 ad platform (Google or Microsoft)
- 2 audits per month (Core mode)
- COGS-adjusted profitability
- Confidence-gated recommendations
- 90-day data retention
Optional add-ons
- + Changelog — $15/mo
- + Datamart trends — $29/mo
- + Additional platform — $25/mo
Most Popular
E-commerce Business
Growth
$179 /mo
Changelog and datamart create 6 months of decision history that exists nowhere else.
- Up to 2 platforms (Google + Microsoft)
- 4 audits per month (Core or Enhanced)
- Changelog included
- Datamart with 12-month trends
- Recommendation tracking
- Scheduled audits
Optional add-ons
- + COGS CSV upload — $25/mo
- + Shopify integration — $39/mo
- + Additional platform — $25/mo
Marketing Agency
Agency
$89 /mo
per account / 3-account minimum
Same methodology across every client. Audits that took hours now take minutes.
- All Growth features per account
- 6 audits per account per month
- 24-month data retention
- Cross-client dashboard
- Volume pricing: 6–10 accts $79, 11–20 $69
- MCC credential management
- Per-client data isolation
- Scheduled audits per account
Not ready to subscribe? Start with a single audit — $29
Need extra audits? Prepaid packs available: 1 for $15 · 3 for $39 · 5 for $59
Questions worth asking.
Every recommendation requires at least two measured data points from your account. Each one includes the evidence, a risk score (1–5), the strongest counter-argument, and a monitoring plan with specific thresholds. Recommendations are gated by confidence tiers — if a campaign has fewer than 15 conversions, Trellis says 'not enough data' rather than guessing. Every claim is labeled: [FACT] for measured data, [PROJECTED] for estimates with stated assumptions, [INFERRED] for patterns that need more evidence.
Trellis connects to your ad platforms via OAuth — the same authorization method used by Google and Microsoft themselves. The connection is read-only: Trellis pulls performance data for analysis but never modifies bids, budgets, or campaign settings. Your business economics (margins, targets, costs) are encrypted at rest and isolated per account. No data is shared between clients.
Three things your ad platform dashboard won't surface: whether campaigns are profitable after actual product costs (not just revenue), whether platform-reported conversions match your real orders, and what specific configuration changes caused performance shifts. A campaign showing 3× ROAS might be operating near break-even once you factor in product margins. Trellis catches that; the platform UI never will.
Connect your ad platform (OAuth, under 2 minutes), enter your blended gross margin (one number), and run your first audit. Most accounts see their first scored report within 5 minutes of signing up. No CSV uploads required. No technical configuration. Monthly billing with no contracts — cancel anytime.
Trellis works for anyone running Google Ads or Microsoft Ads who wants to understand profitability — from solopreneurs managing $3K/month in ad spend to agencies managing $2M+ across 20 client accounts. The methodology scales: the same confidence tiers, estimation policy, and evidence standards apply whether you're running one campaign or fifty.